About Me
Jayne Simone Estève Curé, Franco-British, was immersed in the world of fashion from an early age. Her father is the head of a French jeanswear brand and her mother is a model in the UK. Attracted to the arts and creative expression, she began her studies in England specializing in English Literature, Visual Arts and Art History.
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After settling in France, she learned the fundamentals of the Fashion business at her father's company BigMan Jeans and decided to invest in the world of Fashion. Five years later she had graduated with a B.TS Industries de l'Habillement, the École Supérieure des Industries du Vêtement diploma and a Master's degree from the Institut Français de la Mode.
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Her international career is launched (UK, Europe, US, Asia, Middle East...) which she approaches according to several routes and practices: operational as Executive Manager (Maison Mode Méditerranée, AELITA, Jayne Fashion Agency) and Marketing & Development Manager (Les Chemins Blancs... ); education (many top international schools/universities), professional training (solicited by both luxury and affordable brands/brands); consulting/studies "fashion and strategy expertise" (Geris Consultants, APLF International trade fairs, Lille City Council, Ministry of Culture, Maison Mode Méditerranée, Oaron Thai Shoe Company, Chargeurs Textiles, Fédération de la Dentelle...).
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Later, she is asked to develop Jayne Fashion Tours where she organizes, with her dedicated team, multiple VIP personal shopping events and fashion cultural events/tours in Paris. At the same time, and since the beginning of her career, Jayne has developed a passion for young, unique, committed and promising fashion designers, which she accompanies through the incubation, launch and development phases.
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She acts to help reveal their unique creative identity in the service of brand development strategy located at the confluence of know-how, innovation, creativity, art and business in an approach of commitment to a cause greater than oneself. She is currently mentoring the promisingly talented Alice Rio-Derrey and her brand 2 Mai Paris.
My French-English cultural and educational background is multidisciplinary involving Art (UK), Clothing Technology (E.S.I.V) and Fashion Management (I.F.M).
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My fashion expertise encompasses Parisian and International strategic and operational dimensions with a cross-disciplinary synergistic approach that combines training, consultancy and speaker skills. My areas of predilection comprise the fashion system, brand and designer creative identity and strategic platform, made-to-measure business models for singular creative projects, the fashion retail scene and new millennial consumer.
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My desire to inspire and diffuse knowledge conduced me to teach both design and business students in renowned institutions such as IFM, CSM, ENSAD, Studio Berçot, Ravensbourne & Winchester Schools of Art & Design, Istanbul Moda Academy, Bangkok International Fashion Academy, Riyad’s Princess Noura University or Shanghai’s Jian Qiao University.
