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Fashion & Luxury
Culture

MODULES
FASHION & LUXURY CULTURE
THE WHO'S WHO OF CONTEMPORARY FASHION
THE HISTORY OF FASHION
FASHION SYSTEM, CATWALK & VIDEO SHOWS & TRENDS
CREATIVE FASHION IDENTITY
FASHION & INSPIRATION DAYS / TOURS

Comprehend the Fashion and trend system from it's historical, cultural, sociological and technological dimensions to the current zeitgeist including the main actors, iconic houses, products, models, influencers and media.

Acquire the codes of Luxury from a historical point of view to the contemporary ecosystem. Understand the fashion industry & cycles (textile-clothing) from manufacturing to distribution.

 

Discover the links between fashion and other creative fields (Art, Design, Music...) and how these are expressed in the fashion offer.

Fashion & Luxury Culture

Marketing & Brand Development Strategy

MODULES
DNA, BRAND IDENTITY & BRAND PLATFORM
CREATIVE IDENTITY STRATEGY
THE FASHION CONSUMER
CHALLENGES FOR THE FUTURE OF FASHION

Understand the issues surrounding Fashion identity, from brand heritage to trend identification. Brand analysis and creative identity diagnosis; better understanding of the brand DNA composition. Valuing and differentiating the brand to successfully implement a winning strategy in line with Heritage & DNA.

Structure and assimilate new strategic models in operational daily work. Identify and decipher the underlying macro and micro strategic trends, particularly those related to sustainable development, new design principles and innovation. Translate these concepts into concrete strategic avenues for improvement and innovation for your company.

Marketing & Development Strategy

Fashion &
Creative Design

MODULES
RELEASING & BOOSTING YOUR CREATIVE IDENTITY WITH THE "6 SENSES ATELIER METHOD¢"
CREATIVE IDENTITY STRATEGY
APPLIED CREATIVE MARKETING STRATEGY

Acquire & understand a detailed vision of the creative processes in Fashion.

Decipher the collection process step by step, from its creative genesis, prototype development and collection plan. Plan a collection according to strategic and operational criteria and business aims.

 

Understand the importance of Heritage, DNA & Creative identity in brand strategy. Discover and affirm a creative style & visual identity through the "6 senses Atelier Method" ©.

Fashion & Creative Design

Fashion Communication

MODULES
SOCIAL NETWORKS & COMMUNICATION
COMMUNICATION CULTURE

How to position a brand through its narrative and communication tools.

 

Develop your communication cultural knowledge of the who's who of Fashion bloggers and influencers, media strategy, and web presence. Create coherence between your creative identity and social networks.

 

Enrich your specific knowledge & understanding of the French/Parisienne fashion image. Develop your Fashion and Luxury culture by acquiring the essential codes and references of French and international fashion journalism and photography.

Fashion Communication

The Fashion Product

MODULES
TEXTILE TECHNOLOGY
THE SHOE & LEATHER 
WOMEN'S READY-TO-WEAR PRODUCT KNOWLEDGE 
LINGERIE PRODUCT KNOWLEDGE
THE ICONIC WARDROBE

 

Acquire or reinforce technical knowledge of Ready-to-wear, Knitwear, Lingerie, Shoes and Leather Goods from raw materials, production and end-of-life cycle.

 

Understand the textile/clothing industry and its key stages. Enrich and anchor technical product lexicon (materials & shapes). Develop a 360° product knowledge including historical, brand identity, fashion, styling & technical dimensions. Master the iconic products that make up a timeless/staple wardrobe.

 

Have the keys/vocabulary to dialogue effectively with your technical contacts (suppliers, manufacturers, product teams, customers, etc.).

The Fashion Product

360° Sales Approach

MODULES
SALES CULTURE
SALES CEREMONIAL
SALES TECHNIQUES & PERSONALIZED ADVICE
360° RETAIL METHOD/ 
CLIENT DIAGNOSIS, PRODUCT & FASHION KNOWLEDGE
 

Personalized design and construction of the Sales Ceremonial/ritual. Phases include an audit of existing tools & performances, creative & co-designed brainstorming to include input from operational teams, writing of a 360° sales framework and operational implementation on the sales floor via customized fashion selling steps & techniques. 

 

To achieve successful sales through the embodiment
and application of the sales ceremonial using a personalized Fashion & product argument that mobilizes in sales advice in a personalized made-to-measure approach. Effective use of story-telling, brand heritage/DNA, Fashion & trend knowledge, customer diagnosis & understanding as well as a 360° view of the product, all of which encourage a personalized and loyalty-building sales experience.

360° Sales Approach

Training 
Approach

Contact us for the detailed content of each module listed below.

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PEDAGOGICAL METHODS

All of these themes can be dealt with in different pedagogical formats (conference, class course, workshop, reverse pedagogical method, store tour, exhibition visit...) durations (from 1 hour to several days) and for both initial training (schools) and professional training (companies).

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CUSTOM-MADE TRAINING

For brands and distributors, each theme can be linked to their creative identity singularity, positioning and target for a tailor- made educational approach according to the operational objectives to be achieved.

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