Jun 29, 2022The Soft Power of Fashion"Soft power" is a term initially used in a diplomatic context when a country uses its cultural (industry) to highlight the desirability...
Jun 29, 2022Sustainable Fashion & Soft PowerFashion is often equated with a frenetic and unregulated system of consumption. This is perhaps where the distinction between the terms...
Jun 29, 2022The New Fashion Millenials ConsumersFashion is more and more ruled by today’s ‘millenials’ and generation X & Y, who have now a combined spending power of $2.5 billion and...